Blog Marketing In Malaysia – Real Case Study

Search engines, especially Google love blog. Blogs have many advantages versus a static web site.

A blog platform such as Wordpress was built with Search Engine Optimization (SEO) in mind. Meaning, a blog web site will attract Google indexing program hence making your web pages being found and indexed by Google faster.

How do potential customers find your business? How do you tell the market about your product or service?

The Old Advertising Medium

The old advertising medium a small business has access to is the Yellow Pages directory. A company buys small text or graphic ad in the Yellow Pages and positioned it in a specific section of the directory. The Yellow Pages directories are sub divided into different location.

All the companies in the Kuala Lumpur locality will be placed in the directory for Kuala Lumpur. Companies in the Selangor state will be placed in the Selangor directory.

How does a person use the Yellow Pages?

A person looking for a certain product or service will look at the Menu section of the Yellow Pages, flip through the specific section and then browse through all the ads listed on the particular page.

New Advertising Medium With Blogs

The evolution of the advertising medium for small business owners is the web. To make use of the web, you have to utilize the search engines such as Google, Yahoo and Bing.

People are now using the internet to search for information. Here’s an example on how people search for information, product or service on the internet and how we can utilize the power of blogs.

Imagine a person staying in Subang Jaya, Selangor and he is looking to purchase a new fax machine. He goes to his computer and launches his Internet Explorer software. He then goes to the Google search engine.

With fax machine on his mind, he types in “fax machine” in the search box and press Enter. The following is the search results from Google.

Under the key phrase “fax machine”, there are a total of 34,100,000 results. The result is very broad and he has to narrow down his search query.

Since he is located in Subang Jaya, he types on the phrase “fax machine subang” and hoping to find some information nearer to his locality.

The follow is the search results from Google.

The search results have now been narrowed down to only 8,040.

The first result listing has the keyword “Fax Machine Subang Jaya” in it and matches very closely to his query.

Clicking on the link, he sees the following web page / blog.

The web page / blog was created specifically targeting the key phrase “fax machine Subang Jaya”. The person, staying in Subang Jaya and having an intention to buy a fax machine has just found your web site.

The next step is to make your contact details clear so the potential customer will pick up the phone and call you for a quotation. (Note: The blog above is one of the customer that subscribed to my blog marketing service).

What I have explained above is how you use the power of blogs and search engine to attract a lead or potential customer for your business.

To learn how you can use the power of blogs to get potential customers to your business in Malaysia, click here.