Static Web Sites In Malaysia Are Stupid – Go For Blogs Instead

If you have a business, should you use blogs as part of your marketing medium? Personally, if you want to get the word out about your business and if you do not use blogs, you are missing a great opportunity.

How do you use a blog to promote your business? Simple, you use it to attract the search engine.

For some reason, search engine such as Google loves blog. If you are planning to have a web presence for your business, getting a static web site designed is not the way to go.

Most corporate web site in Malaysia is nothing but an online brochure. If you are a large public listed company (PLC), the web site has its own function, i.e. quarterly reports, directors’ information, business information etc.

If you run a small business or a professional service, having a brochure about your business on the web simply does not work.

Firstly, you will not get any traffic because no one can find your web site. Go ahead and check your traffic log, the amount of traffic to your site is pretty low. The amount of time a particular visitor stays on your time is even worst.

Why is this so?

This is because there is no or lack of engaging content.

It is quite hard to upload new content into a static web site. Unless you know html coding, you can forget about doing it yourself. Most probably you will get your web designer to upload new information or updates about your business. And every time you do that, there will be a charge.

A blog on the other hand is much easier to add new content. In the online world, good and original content is “king”.

If you were to surf the web about Malaysian businesses, very few use blogs as a content distribution platform.

There are a lot of social bloggers though. But you shouldn’t use blogs for “fun”, a smart business owner should use blogs for “fund”.

So, if you are planning to market your services online, go for blogs instead. Static web sites are stupid!

To learn how to use blogs as an online marketing medium to promote your business in Malaysia, click here.